E-Commerce Marketing Manager – Fashion
Full Time • New York
Benefits:
- Bonus based on performance
- Company parties
- Competitive salary
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
About Us:
Alexia Admor is a fast-growing, contemporary womenswear brand distributed through leading retailers such as Rent the Runway, Saks OFF 5TH, and Bloomingdale’s Outlet, alongside our growing direct-to-consumer business at AlexiaAdmor.com. Known for versatile, modern dresses and sportswear, our designs are loved by women who want polished, wearable fashion with a sophisticated edge.
Alexia Admor is a fast-growing, contemporary womenswear brand distributed through leading retailers such as Rent the Runway, Saks OFF 5TH, and Bloomingdale’s Outlet, alongside our growing direct-to-consumer business at AlexiaAdmor.com. Known for versatile, modern dresses and sportswear, our designs are loved by women who want polished, wearable fashion with a sophisticated edge.
The Role:
We’re looking for an experienced, strategic, and hands-on E-Commerce Marketing Manager to take our digital business to the next level. You’ll be the key internal driver of growth across all online marketing channels — including paid advertising, email marketing, website optimization, SEO, and social media — and will own the strategy and execution to increase traffic, drive conversions, and strengthen brand integrity.
We’re looking for an experienced, strategic, and hands-on E-Commerce Marketing Manager to take our digital business to the next level. You’ll be the key internal driver of growth across all online marketing channels — including paid advertising, email marketing, website optimization, SEO, and social media — and will own the strategy and execution to increase traffic, drive conversions, and strengthen brand integrity.
You won’t necessarily be doing all the execution yourself — but you must understand how everything works together and be capable of managing internal and external resources to deliver results.
Key Responsibilities:
- Own the eCommerce marketing calendar and strategy across paid media, email, SMS, and organic social
- Oversee Google Ads and Meta (Facebook/Instagram) ad campaigns, either hands-on or by managing external partners, ensuring strong ROAS
- Drive customer acquisition and retention through targeted lifecycle marketing strategies
- Partner with our creative team to ensure site content, landing pages, and messaging align with campaign goals and brand positioning
- Monitor site performance and user experience on Shopify; collaborate with developers/designers as needed to improve UX and CRO
- Analyze performance across channels and optimize campaigns based on data-driven insights
- Maintain and elevate brand consistency across digital touchpoints
- Conduct regular competitor and trend analysis in the fashion DTC space
Qualifications:
- 4+ years of experience in eCommerce and digital marketing, ideally within fashion, lifestyle, or beauty
- Proven track record managing and optimizing paid media campaigns (Meta + Google) with strong ROAS
- Proficient in Shopify, Klaviyo (or similar email platforms), and Google Analytics
- Solid grasp of performance marketing, attribution modeling, and A/B testing
- Understanding of web design principles and how to brief developers or Shopify experts effectively
- Creative thinker with an eye for branding and visual storytelling
- Strong project management skills and the ability to work independently in a fast-paced, entrepreneurial environment
Bonus Points For:
- Experience in influencer or affiliate marketing
- Basic design or creative skills (e.g., Canva, Adobe Suite)
- Prior work with fashion brands or drop-ship/wholesale hybrid models
Why Join Us?
- Opportunity to make a real impact in a high-growth, design-driven fashion brand
- Collaborate with a passionate and nimble team
- Be at the center of the brand’s digital evolution and customer growth
- Competitive salary and performance-based incentives
Compensation: $80,000.00 - $120,000.00 per year
About Us
Alexia Admor is a lifestyle brand dedicated to quality, beauty and effortless design. We offer curated collections of ready to wear items for the elegant and sophisticated woman on the go.
Launched in 1989 by Joseph Gurfinkel, Alexia Admor is a brand focused on creating unique social occasion dresses for day and night, work and play end use.
We cater to a contemporary, fashion forward woman who is looking to project her individuality.
Our collections makes regular appearances in top magazine publications and is coveted by celebrities, influential socialites and fans across the globe.
A family business spanning three generations, we offer a more personalized approach to the fashion industry. We believe in our product and the quality of our garments and we are looking to maintain long-term partnerships and collaborations.
(if you already have a resume on Indeed)